What will WhatsApp actually cost your team?
Since 1 July 2025, Meta charges per delivered template message — service chats are free, and utility templates inside an open service window are free too. Put in your monthly volumes and see the real number. ChatShree adds 0% markup on Meta's rates.
Four rules that decide your bill
Since 1 July 2025 you pay only when a template message is delivered. Rate depends on template category and the customer's country code.
When a customer messages you, replies are free for 24 hours — including utility templates. Only messages outside the window are charged.
Conversations started from Click-to-WhatsApp ads or a Facebook Page CTA are free for 72 hours — every message type, including templates.
Utility and authentication rates drop as your monthly volume crosses Meta's tiers, counted per market across your whole business portfolio.
Estimates use editable list rates and don't model volume-tier discounts, so your real bill is usually the same or lower. Rates and rules are Meta's — see the official pricing documentation. Meta bills you directly for conversations; ChatShree bills only your plan.
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